Week 9 (w/c 15/11/10)

I have created another nameplate and I think I like this one the most out of all the others I have made. It breaks conventions because of the fact that it uses more than one colour and the picture is in the background, this helps identify the audience.

The nameplates below are the same but I was unsure of which way looked better. So I wil be doing a mock up that includes both.

The new nameplate will challenge some conventions in the sense that the name plate is not made up of just one colour; it uses a gradient. This isn’t usually the case for newspapers. Local newspapers some times use a small logo, an example of this is the South London Press, and their nameplate is below:

Another way I have broken from typical conventions of the local newspaper is that I have used a different typeface. I used a font called ‘Britannic Bold’, where as other newspapers use fonts such as ‘Franklin Gothic’ and ‘Century Old Style’. The reason I decided that I want my newspaper to have a different typeface from all the others is that I think it will stand out more, look different and make the newspaper look more attractive that other newspapers.

Week 8 (w/c 08/11/10)

This is another layout I did which should work well with either of my nameplates; it also allows room for more articles as I was told I needed during previous feedback sessions.

 

 

I tried to make a mock up with this layout.

In order to see what it would look like I put everything in place, as I was doing this I realised that there were several things wrong with this layout, I also asked a few people to look at my it and tell me what needed improvement and what could make the magazine better, this is what I was told:

·         Doesn’t look like a local newspaper cover page.

·         Nameplate needs to be better/ more attractive.

·         Should have ONE main central article, everything else evolves around it.

·         Put articles side to side not top and bottom

·         Add image on nameplate that links to the target audience.

·         Not enough room or a healine.

With the feedback I have been given I have decided that my newspaper will have to conform to the conventions of a local newspaper in order to sell, this means I will now be changing my newspapers price from 10-20p per issue, to free. I will still keep my demographic the same because I still believe this will appeal to them, maybe even more now because it is free.

Now that I have seen what I don’t like about it I will be changing it. I have decided that the first nameplates I made are not good so I will not be using them anymore. I will be creating a few more new ones and I will be using a different type of layout.

Week 7 (w/c 01/11/10)

I am now considering different types of name plate, as I think that what I have done is too simplistic, so much so that it is unattractive. This new nameplate will go along with a new layout that I am currently working on.

They have an image of a local landmark in the back ground, Battersea power station. This will appeal to my demographic because of the face that this is the place they know and are accustomed to. This nameplate is also much more attractive and sticks to my initial plan of having a simplistic nameplate.

I have also changed the name of my newspaper slightly, it is now called South London Shout, rather that The South London Shout, and this is because it is catchier, easier to say and can be abbreviated.

My newspaper will be challenging some conventions of local newspapers, but at the same time these conventions will be the base for my ideas and design. The convention I will challenge is the nameplate. My nameplate is not going to be in a typical font, also, I have noticed that some newspapers use a logo or emblem, I will be doing something similar but it will be a picture of a local landmark, thereby defining my audience.