Week 19 (w/c 07/2/11)

I used Celtx to write my scripts.

In order to write my script I have thought up some concepts of which style of advert I want.

1.  The “thank you” advert – this advert will be a phone call from one very satisfied customer to one very flattered member of staff at the South London Shout headquarters.

*Phone Rings**office noise in the background*

Woman:

 Hello? South London Shout, Lynn speaking, how may I help you?

Man:

 Thank you! Thank you so, so much!

Woman:

u-um… you’re…welcome…?

Man:

 No really. Thank you. Because of the South London Shout I am finally able to know all I need to know about my local community. For just 10 pence I can plan my social life, thanks to the ‘Social’ section.  The Sports section, oh, the sports section! Doesn’t only tell me about global sport, but local sports too-

Woman:

 But sir, wait! We’ve only released one paper to press!

Man:

Yes I know! I am thanking you in advance for bringing me closer to my community I have waited so long for a local community newspaper like the South London Shout, and that time has finally come!

Woman:

Well, we at the South London shout promise to keep up such high standards and continue to deliver the news you want and need.

*all background noise stops*

Voice over:

South London Shout, the local newspaper whose sole aim is to connect the people to the community. SOUTH LONDON SHOUT! GET YOURS NOW! At your local newsagent Just 10p!

Approx. 32 seconds

2.  The “help me” advert – This advert will feature a person entering a shop and asking for help on which newspaper is best for local information (the South London Shout)

*Person walks into shop, door rings to signify entrance*

Woman/Man:

Hi there, I’ve been coming in here for years and I believe I have never seen a local newspaper that lets me know all I need to know about my community.

Shop keeper:

Well aren’t you in luck today! The South London Shout came out today (*he/she hands her a copy, we hear paper rustle slightly*). The South London Shout “connects the community in a new way”. They give the latest news in a way you can actually understand. And its only 10p. Why not get yours now?

Woman/Man:

Oh it’s perfect. Thank you!
*she leaves shop*

Approx. 29 secs

3.  The “jumbled message” advert – This advert will start off with some gibberish, then there will be a voice over explaining that the south London shout is the best newspaper for clearing up any confusion, being easy to understand and explain what is happening in the community.

Voice over:

Does the news usually sound like this to you?

*gibberish talk for(about) 10 seconds of the advert*

Voice over:

Well with the South London Shout, you are now able to actually understand what is going on in your community. With all the latest news, business, sport and even recommendations on where to spend your weekends! This local newspaper will definitely connect you to your community in a way you have never experienced. Get yours now, at your local newsagents for just 10p.

Approx. 30 secs

When asked which advert they preferred, people showed favour toward the “thank you”, and the “jumbled message” adverts. 

I have decided that I will be using the “jumbled message” advert, this is because I think this avert is the most informative and I want to stick to my ‘simple theme’ that I have been using throughout this project. Also this advert will be more likely to take only 30 seconds than the phone call one.

I have practiced recording this advert, and I have decided that it would be better for the gibberish to be downloaded as a sound effect, rather than recording it myself.

I was unable to record the advert properly this week due to schedule conflicts.